Ipanema Serves as Official Footwear Sponsor for Mercedes-Benz Fashion Week Swim
Orlando, FL — May 16, 2013 — Ipanema
enthusiastically announced today that the brand is the Official Footwear Sponsor
of Mercedes-Benz Fashion Week Swim in Miami Beach, FL for the next three years
(2013, 2014, 2015.)
As the ultimate fashion flip flop
and sandal brand, Ipanema’s collection of fun and bold styles are a unique
reflection of Rio’s fashion-savvy yet unpretentious lifestyle. Named after one
of the most famous beaches in the world, Ipanema has the beach in its DNA, and
the brand knows there is no better place in the U.S. to fully launch themselves
in the fashion community than at Mercedes-Benz Fashion Week Swim.
This sponsorship marks the beginning
of the relationship between Ipanema and Mercedes-Benz Fashion Week Swim and is
an exciting step for the brand to take after just two years in the U.S. market.
Ipanema described the collaboration as “the marriage between an event and brand
that share in fashion, novelty, beauty, glamour and summer.” These connections
make Mercedes-Benz Fashion Week Swim a natural fit for Ipanema.
John Linnehan, Ipanema’s National
Manager of Sales and Merchandising, said, “This sponsorship represents our
commitment to delivering the best in fashionable and sophisticated sandals to
the American market.“
From July 18th-22nd,
2013, Ipanema will host a poolside cabana and sponsor a selection of designer runway
shows during Mercedes-Benz Fashion Week Swim. As the Official Footwear Sponsor,
Ipanema will have high visibility poolside, backstage and front of house
throughout the event. Ipanema’s cabana will showcase their newest styles from
the 2014 collection for the first time as well as a limited edition flip flop designed
especially for Mercedes-Benz Fashion Week Swim.
Closer to the event, Ipanema will
release further details on the brand’s presence at Mercedes-Benz Fashion Week
100% Brazilian. Always New. Always Ipanema.
For more information
is a fun, hip and colorful sandal and flip flop collection inspired by one of
the most beautiful and famous beaches in the world. Made for the fashion-conscious contemporary
woman, the styling is constantly in touch with the latest trends. In addition
to the brand’s inherent fashion sense, Ipanema’s products are 100% recyclable
and feature unique traits including surrounding prints wrapping around the
footbed, anatomic soles offering increased comfort and fit, and enhanced uppers