DHL Delivers Sizzling Swimwear to Mercedes-Benz Fashion Week Swim
Miami, July 18, 2013:
Miami and Mercedes-Benz
Fashion Week Swim are synonymous with beautiful models, sizzling swimwear and
chic celebrities. But behind all the glamour, DHL, the world’s leading
logistics company, is an integral part of the non-stop
activity as the latest beach styles are delivered to the runway.
DHL returns as the Official Logistics Partner for
the eighth consecutive year as the Mercedes–Benz Fashion Week Swim gets
under way at the historic Raleigh Hotel in South Beach,
July 18 through July 22. DHL is sponsoring the much anticipated
Agua Bendita 2014 swimwear collection runway show on Friday, July 19 at 6 p.m.
Started in 2003 by Colombian designers Catalina Álvarez and Mariana Hinestroza, Agua
Bendita is one of the fastest growing swimwear
brands in the world and has
positioned itself as a brand known for its playful yet edgy, modern designs
that maximize color, texture and high-quality
materials to create truly unique handcrafted beachwear and accessories. Women
around the world identify with Agua Bendita and its eye-catching,
“When managing a multinational fashion line, a good logistics partner is
important. Agua Bendita chose DHL for its speed, reliability and international
coverage. We have been with DHL since our early beginnings,” said Agua Bendita
Designers Catalina Álvarez and
As the sponsor of the Agua Bendita runway show and the
Official Logistics Partner for Mercedes-Benz
Fashion Week Swim, DHL works alongside a troupe of hair stylists,
make-up artists and designers to
provide vital logistics support not only during Fashion Week, but also in the
weeks and months running up to this classic Miami Beach fashion event.
with Mercedes Benz Fashion Week Swim and Agua Bendita is a perfect way to showcase
our capabilities in the complex and demanding nature of the fashion industry,”
said Christine Nashick, VP
Marketing, DHL. “Expert logistics
support, especially with our newly expanded Miamihub, ensures that the latest swimwear
creations by designers such as Agua Bendita are brought to the runway – right
DHL plays an important role in Mercedes Benz Fashion Week
Swim, assisting with everything from importing textile samples to
exporting an entire line to and from catwalk venues. In addition, DHL offers
designers and fashion houses the opportunity to use its GOGREEN carbon-offset
transport services, as well as innovative shipping solutions such as reusable
shipping containers with internal compartments to maximize capacity reflecting
the increasing importance of sustainable practices in the fashion
support we've received from DHL has been absolutely critical," said Christina
Neault, Executive Producer at IMG Fashion. "It takes a huge amount of hard work and planning
to organize and transport collection launches from all over the world, but DHL
has been there every step of the way.
Their dedicated fashion specialists are a perfect extension of our
backstage team of producers, design assistants, hair stylists and make-up artists."
DHL is the one-stop
logistics and transportation provider of choice offering a full suite of
services to the $250 billion fashion industry, offering a full suite of
services. that include an international
air express network spanning more than 220 countries, air, ocean and ground
freight services, supply chain and distribution management as well as extensive
knowledge of customs and trade regulations.
Logistics company for the world
DHL is the global market
leader in the logistics industry and “The Logistics company for the
world.” DHL commits its expertise in international express, air and ocean
freight, road and rail transportation, contract logistics and international
mail services to its customers. A global network composed of more than 220
countries and territories and about 285,000 employees worldwide offers
customers superior service quality and local knowledge to satisfy their supply
chain requirements. DHL accepts its social responsibility by supporting
environmental protection, disaster management and education.
DHL is part of Deutsche
Post DHL. The Group generated revenue of more than 55 billion euros in 2012.
Agua Bendita is a Colombian swimwear company,
created in 2003 by Catalina Álvarez and Mariana Hinestroza, who have been the
brand designers and owners since the beginning. In 10 years, Agua Bendita has positioned
itself as one of the fastest growing swimwear brands in the world. The
exclusiveness of its designs and the quality of each garment has allowed it to gain
good exposure in important magazines, runways and international tradeshows.
Agua Bendita is a youthful, happy brand that
has exclusive and flashy products that impose a tendency because it is based on
playful, maximalist and progressive concepts that are established to be
embodied in each one of the collections. Agua Bendita is a mix of technology,
handcrafts and colors that are always joyful and alive… the brand has the look
of a woman that wants to be admired, who wants to seek attention to herself and
be noticed. This has allowed many women to identify themselves with the brand and
they look for it, anywhere around the world.