Beach Bunny Returns to Mercedes-Benz Fashion Week Swim
Beach Bunny Returns to Mercedes-Benz Fashion Week Swim, Armed With Fashion's Most Wanted Supermodels and Desirable Swimwear, Presented by VEET®
Los Angeles, CA (June 27th) - Beach Bunny, a leader in the swimwear industry for its cutting edge styles and innovative designs, announces its much anticipated return to Mercedes-Benz Fashion Week Swim on July 19th in Miami with Sports Illustrated supermodels Irina Shayk, Chrissy Teigen and Nina Agdal in two. This year, the brand has teamed up with leading maker of salon-quality, at-home hair removal products, VEET®, as the presenting sponsor of the 2014 collection.
"The team is so excited to be working with top hair removal brand, VEET®. Smooth skin is synonymous with swim season and I love that both brands encourage women to have the confidence to bare their most beautiful skin," says Beach Bunny CEO Angela Chittenden. "Our alliance is the perfect fit!"
Known for creating media frenzy on the runway with design collaborations by the Kardashian sisters and Kate Upton, Beach Bunny is expected to turn heads yet again this season with its latest obsession: Irina Shayk for Beach Bunny.
This design collaboration will feature a variety of bikinis that are bold in color and reflect the supermodel's sexy and effortless style. The 1st release of Irina Shayk for Beach Bunny is scheduled for a September launch, however fans can get a sneak peak in July as the designs are showcased on Beach Bunny's runway while the Russian beauty keeps a careful watch front row.
Chittenden shares, "Irina has a certain sex appeal that is magnetizing and with her timeless beauty and jet-set attitude, I can't think of a better model to be our brand ambassador for 2013."
Beach Bunny veteran and bride-to-be Chrissy Teigen will join Irina front row as she is back with the brand this season debuting her very own Bridal collection appropriately titled, Chrissy Teigen for Beach Bunny Bride. This season, the brand is also pleased to announce the addition of Sports Illustrated Rookie of the Year and fashion industry's rising star Nina Agdal to their already impressive portfolio of campaign models.
Also adding to the sizzle of the catwalk this year is TRESemme, the #1 styling brand in the US and the official hair care sponsor of Mercedes-Benz Fashion Week Swim. Their hair team, led by TRESemme Stylist Tyler Laswell, will be creating sexy, salon-gorgeoushairlooks to complement the latest Beach Bunny collection.
In addition to the styles from Irina Shayk for Beach Bunny’s collection, Beach Bunny’s 2014 line will be presented with swimwear, cover ups and ready-to-wear that capture the luxurious yet California chic lifestyle the brand evokes. Beach Bunny’s Model Search winner Melissa Boloña will take the lead amongst the swimwear elite and open the designer’s show. Melissa won the coveted title after being selected from a pool of over 20,000 submissions and teamed up with Irina Shayk and Beach Bunny photographer Yu Tsai in Belize this June to shoot the brand’s 2014 campaign. With models like Irina, Chrissy, Nina and Melissa, combined with Beach Bunny’s hottest collection, the 2014 runway show will once again fail to disappoint. Beach Bunny’s runway show during Mercedes-Benz Fashion Week Swim will take place Friday, July 19
that 10pm inside the Cabaña Grande at Miami Beach's historic hotel, The Raleigh. Irina Shayk for Beach Bunny, Chrissy Teigen for Beach Bunny Bride and Beach Bunny’s own 2014 collection will launch online and hit retail floors starting September 2013. Price points will range from $150 up to $360 for its signature pieces.
ABOUT BEACH BUNNY SWIMWEARSince its launch in 2004, Beach Bunny has become an international sensation with its definitive luxury swimwear, cover-ups, ready-to-wear and accessories that capture the California lifestyle and appeals to glamorous girls across the globe who just want to have fun. Designed by Angela Chittenden, the label is sold in its own branded stores throughout California, Arizona and Miami in addition to specialty shops and department stores across the US and abroad. Filling in the gap for sexy, yet flattering silhouettes in the swimwear industry, Beach Bunny’s 2014 collection includes a variety of new cuts and styles with a full range of coverage, making the most sought after swimwear brand more accessible for every Bunny. For more information please visit: www.beachbunnyswimwear.com About VEET® VEET® is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide. www.veet.us