AQUARELLA SWIMWEAR
Growing up on the French Caribbean island of Guadeloupe, Véronique de la Cruz could not help but adopt twin passions for high fashion and the ideal beach ensemble. The island has a real bathing suit culture, she recalls. When you go to the beach in a bathing suit, it as if you are going to a party. As a young girl, I spent my time saving money to buy swimsuits. I had to look fabulous when I went out. In Guadeloupe, it was a fashion faux pas to be seen wearing the same bathing suit twice. So my cousin and I saved money to buy different swimsuits and we would exchange and mix and match them so it would always seem that we had something new.
Even so, Véronique was never completely satisfied with the results. I would always find something wrong with the suits and wanted to modify them to my taste, adding that special something - that French flair. The desire to find the perfect suit burned strong.
As a young woman, Véronique's desire to explore the worlds of fashion, beauty and her French heritage led her, in 1993, to travel for the first
time to her spiritual homeland, to enter the Miss France contest. Here she had to draw on reserves of strength and determination to overcome a number of obstacles, large and small, including learning how to walk in high heels and the racial barrier. She recalls, All the contestants told me I was really good but would never win because I was black.
Undeterred, Véronique went on to capture the Miss France crown, becoming the first woman of color to do so. She learned along the way the values of believing in yourself and setting goals. She also paved the way for other young women of different backgrounds to enter and win the contest in years since. And she also set the tone for dazzling glamour that can be seen in her swimsuit designs today.
Not one to rest on her laurels, Véronique set out to prove there were brains behind the beauty. She studied law at Assas in Paris and then became the popular assistant to the mayor in the small town of Bagneaux. She also kept a hand in the world of fashion, modeling for designers such as Pierre Cardin, Paco Rabanne and Azzaro.
In 2006 Véronique moved to Costa Rica where she launched V del Sol, her first swimwear company that was hailed as The Next Big Thing!?and covered in magazines that included Vogue, Elle, Flare and Sports Illustrated Swimsuit Edition. After three wonderful years, the company had to be disband due to personal reasons.
Aquarella, a fun and fashionable swimwear brand, unveiled its newly developed collection at Mercedes Benz Swim Week in July 2011. Newly
appointed head designer, Veronique de la Cruz brings a sophisticated sexiness to Aquarella, a fun, fashionable and affordable luxury swimwear
brand by giving the new collection a look that would make any woman feel as though they are living the life of a Beauty Queen.
The Resort 2011 collection inspired by the cultures of the world consists of a dozen styles including triangle, halter and bandeau tops paired with various sexy bikini styles bottoms yet sophisticated as well as a few monokinis, and is presented in an assortment of colors and prints such as African, Stripes and paisley.
The collection includes bold original patterns and graphics, a large range of colors, daring cuts, and feminine silhouettes. With innovative style and
sophistication, the collection combines couture quality and style with superb comfort and fit.
The Aquarella Resort 2011 collection is indeed theatrical and its goal is to make every woman feel sexy and sophisticated. Having grown up with and currently living among people who take swimwear fashion very seriously, De la Cruz developed a swimwear collection that is fresh and youthful and exudes a lavish lifestyle accompanied with an affordable price point. The
suits all retail between $80 - $150 and radiate sophistication and quality.
Aquarella has a clear vision of their target consumer simply any woman who craves youthful sex appeal in an affordable, quality swimwear brand. The Aquarella customer is much like De la Cruz herself, a woman who is sexy, poised, sophisticated and lives for the moment!
Even so, Véronique was never completely satisfied with the results. I would always find something wrong with the suits and wanted to modify them to my taste, adding that special something - that French flair. The desire to find the perfect suit burned strong.
As a young woman, Véronique's desire to explore the worlds of fashion, beauty and her French heritage led her, in 1993, to travel for the first
time to her spiritual homeland, to enter the Miss France contest. Here she had to draw on reserves of strength and determination to overcome a number of obstacles, large and small, including learning how to walk in high heels and the racial barrier. She recalls, All the contestants told me I was really good but would never win because I was black.
Undeterred, Véronique went on to capture the Miss France crown, becoming the first woman of color to do so. She learned along the way the values of believing in yourself and setting goals. She also paved the way for other young women of different backgrounds to enter and win the contest in years since. And she also set the tone for dazzling glamour that can be seen in her swimsuit designs today.
Not one to rest on her laurels, Véronique set out to prove there were brains behind the beauty. She studied law at Assas in Paris and then became the popular assistant to the mayor in the small town of Bagneaux. She also kept a hand in the world of fashion, modeling for designers such as Pierre Cardin, Paco Rabanne and Azzaro.
In 2006 Véronique moved to Costa Rica where she launched V del Sol, her first swimwear company that was hailed as The Next Big Thing!?and covered in magazines that included Vogue, Elle, Flare and Sports Illustrated Swimsuit Edition. After three wonderful years, the company had to be disband due to personal reasons.
Aquarella, a fun and fashionable swimwear brand, unveiled its newly developed collection at Mercedes Benz Swim Week in July 2011. Newly
appointed head designer, Veronique de la Cruz brings a sophisticated sexiness to Aquarella, a fun, fashionable and affordable luxury swimwear
brand by giving the new collection a look that would make any woman feel as though they are living the life of a Beauty Queen.
The Resort 2011 collection inspired by the cultures of the world consists of a dozen styles including triangle, halter and bandeau tops paired with various sexy bikini styles bottoms yet sophisticated as well as a few monokinis, and is presented in an assortment of colors and prints such as African, Stripes and paisley.
The collection includes bold original patterns and graphics, a large range of colors, daring cuts, and feminine silhouettes. With innovative style and
sophistication, the collection combines couture quality and style with superb comfort and fit.
The Aquarella Resort 2011 collection is indeed theatrical and its goal is to make every woman feel sexy and sophisticated. Having grown up with and currently living among people who take swimwear fashion very seriously, De la Cruz developed a swimwear collection that is fresh and youthful and exudes a lavish lifestyle accompanied with an affordable price point. The
suits all retail between $80 - $150 and radiate sophistication and quality.
Aquarella has a clear vision of their target consumer simply any woman who craves youthful sex appeal in an affordable, quality swimwear brand. The Aquarella customer is much like De la Cruz herself, a woman who is sexy, poised, sophisticated and lives for the moment!
